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From Kopi Luwak to Starbucks to Brand Marketing

From Kopi Luwak to Starbucks to Brand Marketing

Starbucks began its strategic transformation in the past two years, and after the trademark further simplified the image of the banshee, it accelerated the pace of expansion. It is said that there were more than 90 companies in China last year.

2014-05-23
The caffeine of Chongqing Road is famous for its popularity.

The caffeine of Chongqing Road is famous for its popularity.

Ka Fei Song, a famous Ka Fei Song on Chongqing Road, usually opens at 14:00. When the reporter arrived at 13:50, he found that coffee fans had arrived early waiting at the door. The unique secret of my caramel macchiato coffee is a delicate art, we aim to make professional espresso. The boss here told the reporter that Jia Feisong's caramel macchiato had made changes in the production process.

2014-08-12
The process of turning a coffee fruit into a coffee bean.

The process of turning a coffee fruit into a coffee bean.

After the fruit is harvested, the outer skin, pulp, endocarp and silver skin should be removed before shipping. There are two kinds of methods: drying (also known as natural or non-washing) and washing. The drying method is relatively simple. First of all, spread the freshly harvested fruit on the exposure field for a week or two until the fruit crackles and dries naturally. After that, the sheller will dry the fruit.

2015-04-21
Japan's first house girl coffee salon men and ordinary people forbidden to enter enjoy the fun of creative reading

Japan's first house girl coffee salon men and ordinary people forbidden to enter enjoy the fun of creative reading

Japan's first otaku coffee salon will open in Osaka's Nihonbashi on December 26, provided that men and ordinary people are not allowed to enter, so that otaku can enjoy the fun of writing and reading. Although the island culture thrives, many ordinary people still have difficulty understanding COSPLAY activities, and it is difficult to make clothes at home. So the Ataraxia cafe has sewing in the hall.

2015-12-16
The caf é on Chongqing Road is famous for its reputation.

The caf é on Chongqing Road is famous for its reputation.

Jiafei Song, located on Chongqing Road, is famous and usually opens at 14:00. When the reporter arrived at 13:50, he found that coffee fans had arrived early waiting at the door. The unique secret of my caramel macchiato coffee is a delicate art, we aim to make professional espresso. The boss here told the reporter that Jia Feisong's caramel macchiato has been improved in its production process.

2015-04-29
A 29-year-old Chinese woman becomes the new director of Starbucks

A 29-year-old Chinese woman becomes the new director of Starbucks

Coffee giant Starbucks recently announced that 29-year-old Chinese entrepreneur Shi Zongwei has joined the company's board of directors and will serve on the nomination and corporate governance committee, according to Forbes magazine and other media reports. Shi Zongwei is the co-founder and CEO of social media startup Hearsay Social and the author of the New York Times bestseller Facebook Times. Except

2016-09-18
Coffee culture with new culture

Coffee culture with new culture

Fragrance will not lie, whether a cup of coffee is fresh and mellow, in grinding, has been leaked first.

2014-08-12
Brand Marketing of Kopi Luwak

Brand Marketing of Kopi Luwak

Kopi Luwak (Kopiluwak Coffee is made from Indonesian coconut cat droppings, so it is called Kopi Luwak) has been on the domestic market for some time, but on the whole, it still understands the market. Although it is still the best coffee in blending, it has never seen the best place. In the last year or two, this so-called had better make people feel a little bit. Just look at the price.

2014-08-04
Ten reasons why coffee beats tea coffee common sense

Ten reasons why coffee beats tea coffee common sense

Recently, the event of marrying the imperial concubine of white tea has been hyped by everyone. Anji white tea leading brand outside Mingyuan appeals to the society to pay attention to white tea and pay attention to physical and mental health. Anji white tea contains a lot of vitamin C, vitamin E and amino acids. The content of theanine in amino acid is relatively high, which is beneficial for blood immune cells to promote the secretion of interferon and has strong antioxidant activity.

2015-07-04
The common sense of coffee culture Chongqing Road is famous for its caffeine.

The common sense of coffee culture Chongqing Road is famous for its caffeine.

Ka Fei Song, a famous Ka Fei Song on Chongqing Road, usually opens at 14:00. When the reporter arrived at 13:50, he found that coffee fans had arrived early waiting at the door. The unique secret of my caramel macchiato coffee is a delicate art, we aim to make professional espresso. The boss here told the reporter that Jia Feisong's caramel macchiato had made changes in the production process.

2014-12-03
Full-bodied and mellow Coffee Coffee in Jamaica introduction to the description of the Flavor of the Coffee Variety

Full-bodied and mellow Coffee Coffee in Jamaica introduction to the description of the Flavor of the Coffee Variety

Blue Mountain Coffee has the characteristics of all good coffee, not only full-bodied and mellow, but also because of the perfect combination of sweet, sour and bitter coffee, it has no bitter taste at all, only a moderate and perfect sour taste. It is generally drunk on a single product, but because the output is very small and the price is extremely expensive, it is generally made with coffee with a similar taste on the market. The real Blue Mountain Coffee is made from the best in the area.

2016-10-09
Don't go to Starbucks again, these stores are very literary and artistic, and feel the romantic charm of coffee.

Don't go to Starbucks again, these stores are very literary and artistic, and feel the romantic charm of coffee.

Do you also yearn for such a scene: will you suddenly appear in the coffee shop on the corner, those shops on the corner always unwittingly affect the lives of some people? If you think short holiday is too tired to travel, and it's a pity to stay at home, you might as well take a stroll around those small places, in case the person you're waiting for will suddenly appear? Half coffee | play and coffee at the same time if I go to the stage

2015-12-29
Experience of characteristic Cafe in Taipei

Experience of characteristic Cafe in Taipei

Drinking coffee is the way I enjoy Taipei, and it is also a part of the life of many people in Taipei.

2014-05-20
I'm not at home. I'm at the cafe. I'm on my way to the cafe.

I'm not at home. I'm at the cafe. I'm on my way to the cafe.

It is said that as early as the 7th century, a shepherd was very excited when he found that the sheep had eaten a kind of red nut. this was the discovery of the first coffee tree. Until the Arabs transported coffee beans to Europe through the Yemeni port of Mocha in the 16th century, and then to the whole world, coffee, a magical drink with a history of thousands of years, has its unique culture all over the world. I'm not at home. I'm at the cafe.

2016-01-05
From Kopi Luwak to Starbucks to brand marketing coffee marketing

From Kopi Luwak to Starbucks to brand marketing coffee marketing

Kopi Luwak (Kopiluwak Coffee is made from Indonesian coconut cat droppings, so it is called Kopi Luwak) has been on the domestic market for some time, but on the whole, it still understands the market. Although it is still the best coffee in blending, it has never seen the best place. In the last year or two, this so-called had better make people feel a little bit. Just look at the price.

2015-04-01
Coffee Market from Kopi Luwak to Starbucks to Brand Marketing

Coffee Market from Kopi Luwak to Starbucks to Brand Marketing

Kopi Luwak (Kopiluwak Coffee is made from Indonesian coconut cat droppings, so it is called Kopi Luwak) has been on the domestic market for some time, but on the whole, it still understands the market. Although it is still the best coffee in blending, it has never seen the best place. In the last year or two, this so-called had better make people feel a little bit. Just look at the price.

2014-12-24
Mainlanders look at Taiwan: coffee drinking March

Mainlanders look at Taiwan: coffee drinking March

By comparing the coffee houses in Hong Kong and Taipei, the author laments the serenity and leisure of life in Taipei, appreciates the tea-drinking culture and points out that Taipei is a "pure land" where traditional culture is preserved.

2014-05-16
Mainlanders look at Taiwan: coffee drinking March

Mainlanders look at Taiwan: coffee drinking March

By comparing the coffee houses in Hong Kong and Taipei, the author laments the serenity and leisure of life in Taipei, appreciates the tea-drinking culture and points out that Taipei is a "pure land" where traditional culture is preserved.

2014-05-16
Coffee knowledge from Kopi Luwak to Starbucks to Brand Marketing

Coffee knowledge from Kopi Luwak to Starbucks to Brand Marketing

Kopi Luwak (Kopiluwak Coffee is made from Indonesian coconut cat droppings, so it is called Kopi Luwak) has been on the domestic market for some time, but on the whole, it still understands the market. Although it is still the best coffee in blending, it has never seen the best place. In the last year or two, this so-called had better make people feel a little bit. Just look at the price.

2015-05-20
I'm not at home. I'm at the cafe. It's not in the cafe. It's on the way to the cafe.

I'm not at home. I'm at the cafe. It's not in the cafe. It's on the way to the cafe.

It is said that as early as the 7th century, a shepherd was very excited when he found that the sheep had eaten a kind of red nut. this was the discovery of the first coffee tree. Until the Arabs transported coffee beans to Europe through the Yemeni port of Mocha in the 16th century, and then to the whole world, coffee, a magical drink with a history of thousands of years, has its unique culture all over the world. I'm not at home. I'm right here.

2015-09-18
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